Leading the marketing team, I co-ordinate all of Mimas’ marketing activities and develop and implement the marketing strategy.
I am responsible for market research and user-evaluation management, ensuring that all Mimas services have access to tried and tested procedures, as it is an organisation that places a strong emphasis on the user-experience.
I work Monday - Wednesdays.
I’m a passionate, results-driven strategic marketing professional with 13 years' senior marketing management experience gained in HE, health, government and economic development.
I have extensive practical experience and knowledge of marketing planning as well as developing, delivering and evaluating multi-channel integrated marketing campaigns against a range of objectives including behaviour change, acquisition, retention and reactivation. I also bring experience of market research, branding, stakeholder engagement, pricing and new product development.