Graham Brown

Marketing business partner


Role

Leading the marketing team, I co-ordinate all of Mimas’ marketing activities and develop and implement the marketing strategy.

I am responsible for market research and user-evaluation management, ensuring that all Mimas services have access to tried and tested procedures, as it is an organisation that places a strong emphasis on the user-experience.

I work Monday - Wednesdays.



Background

I’m a passionate, results-driven strategic marketing professional with 13 years' senior marketing management experience gained in HE, health, government and economic development.

I have extensive practical experience and knowledge of marketing planning as well as developing, delivering and evaluating multi-channel integrated marketing campaigns against a range of objectives including behaviour change, acquisition, retention and reactivation. I also bring experience of market research, branding, stakeholder engagement, pricing and new product development.

I’m a member of, and hold professional qualifications from both the Institute of Direct and Digital Marketing (IDM) and Chartered Institute of Marketing (IDM).